Challenge
The company has just repositioned its marketing organization, consolidated operations to the US west coast and brought in many new people. The organization faced historic opportunities to actualize a stronger consumer focus, align systems and processes to support operational excellence and establish an organizational focus on Marketing and Innovation. Change Events, Inc. is asked to help establish a vision across the organization, unite and connect people to each other and the company and develop greater organizational capability.
Solution
Bring the whole division together (170 people) to anchor the vision, establish a collective focus, better connect, and generate ideas and actions to improve integration, systems, processes, capabilities & innovation.
| Collaborative Discovery |  |
Work with leaders to assess current realities & target areas for change Establish a Planning Team to review data, translate change goals to Summit planning themes and manage administration |
| Collaborative Design |
|
Change Events, Inc. works with leaders and planning team members to design the Marketing Summit focus, themes and agenda |
| 3-Day Marketing Summit
(Whole Organization) |
|
Whole-System Planning Summit to anchor the vision, establish a collective focus, better connect, and generate ideas and actions to improve organizational integration, capability & innovation Design based on GE Work-Out, Future Search and Open Space Target Improvements: • Operate as one company • Achieve best-in-class people retention • Build the Del Monte Marketing Culture • Embrace Marketing Leadership at Del Monte • Help make Del Monte a better learning organization |
| Implementation & Follow-Up |
|
• Leaders implement & support system improvement |
Results
• Within a year, the company achieved a 14" increase in net sales to $3.6B, with an 11.7" increase in Consumer Products and 16.9" increase in Pet Products
http://investors.delmonte.com/phoenix.zhtml?c=86259&p=irol-irhome
• A better connected, aligned and focused Marketing Organization to drive company growth
• Targeted improvements in systems and processes to achieve exceptional performance
• A collectively-shared mindset towards Marketing and Innovation